It was attempted again in 2012, as Meow Wolf's Chimera educational division worked with approximately one thousand students in Santa Fe, New Mexico's public schools to fill a mock grocery store with handmade fake products.
The concept for Omega Mart first originated in 2009, when artists first created a DIY pop-up grocery store exhibit which, according to the Las Vegas Review-Journal, was essentially "little more than cinder-block shelves with bottles of colored water". History Shelves of products at Omega Mart The installation also features a secret bar, Datamosh, which serves eight specialty cocktails. Piñatas of the Seven Deadly Sins, designed by artist Justin Favela, are also available for purchase.
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Omega Mart features custom-made products available for purchase, such as Mammoth Chunks, Organic Moth Milk, Nut Free Salted Peanuts, Gender Fluid, and Plausible Deniability, one of the three brands of laundry detergent. The overarching plot and lore of the Omega Mart Universe is still being solved using various clues (both online and clues present in the physical store). Omega Mart is an example of an Alternate Reality Game. It features contributions from over 300 artists and designers. Those entering the installation explore a supermarket, from which they can access various other areas and uncover a narrative. Omega Mart (stylized as Ωmega Mart) is an interactive art installation created by American arts company Meow Wolf and located in the Area15 complex in Las Vegas.
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